The main theme of this shop is easy to grasp, as it’s based on the simple enjoyment of life, which is characteristic of Czech culture. Local food and beer, combined with a creative ambient as well as beautiful nature are part of everyday life in and around Prague. This typical atmosphere is created by an eye-catching backlighted main wall, along with the concrete side walls, which are embellished with a subtle Czech flag pattern.

Flexible back wall furniture made of metal and green cube-shaped plants represent the green regions of the Czech Republic and also give the shop a modern industrial-urban touch. Thanks to the variable arrangement of the green cubes, a connection between the wall and copper grid ceiling is achieved.

There are lighting elements embedded in the grid structure, including the famous cupola of the National Museum in Prague. This main light at the centre illuminates a tasting bar, which evokes the traditional Czech brewing method of using copper kettles.